Strategic Digital Outreach

Welcome!

Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately seven years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."

This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.

Facebook Phishing Scam

Cynthia Ware has a very valuable post today regarding a Facebook Phishing Scam which is effecting pastors.

Posted in ideas/concepts on 10/03/08 at 12:12 PM
(1) CommentsPermalink

It’s A Sad Day For Christendom In The Online Arena

Gospel Communications International is shutting down its webhosting services. The Gospel.com Alliance includes more than 300 members.

Here’s a story about the decision from the Muskegon Chronicle (Gospel Communications International is based in Muskegon, Michigan).

Let’s pray for the employees and the ministries who will be affected.

Posted in websites on 09/19/08 at 06:33 AM
(2) CommentsPermalink

Sometimes The Simplest Things

For more information, visit www.gowestafrica.org.

Thanks to the Facebook For Pastors Facebook Group for the heads up!

Posted in strategies for missionaries on 09/07/08 at 03:34 PM
(0) CommentsPermalink

A Congregational Twitter Stream?

If you look in the right-hand sidebar, you’ll see a new section called “Quick Thoughts.” Let me quickly tell you the main points of how I’m doing this and then strategize for a moment about how something similar might be useful for churches.

I’m a member of a few different social websites (I’ve linked to my profiles in case you’re interested):

  • LinkedIn (I use it 3-4 times a week)
  • Facebook (I use it every day, usually multiple times)
  • Plaxo Pulse (I don’t use it very much - someone invited me, so I signed up)
  • Plurk (I just signed up a couple of days ago - I’ve heard good things about it)

Of course, there are many other social networks. I also have a Twitter account (until recently, I hardly ever used it).

Read Full Article ....

Posted in strategies for churches on 08/24/08 at 10:50 PM
(4) CommentsPermalink

His Hands Media

A few days ago, I came across the website of His Hands Media. Here is how they describe themselves:

His Hands Media uses digital technology to present stories that inspire people to invest and participate in God’s important work in the community and around the world. We specialize in video production and website design that extends the reach of Christian organizations and ministries allowing them to raise the funds necessary that will bring aid and hope to people in need, through the message of our Lord and Savior, Jesus Christ.

I was especially intrigued by a video they have optimized of a trip to Ghana by volunteers from Opportunity International. The video is located here. As the folks from His Hands Media point out, the quality of the video is surprisingly good seeing that it was filmed with the inexpensive Flip Ultra video camera.

What would it be like if our short-term missions teams brought several of these Flip Ultra cameras to capture video of their activities? Depending on the availability of internet access, the teams would be able to quickly upload video of the mission which could then be shared with friends and supporters back home.

Posted in websites on 08/19/08 at 10:58 PM
(0) CommentsPermalink

ChurchTechToday from Lauren Hunter

ChurchTechTodayI ran across a new blog a few days ago - ChurchTechToday, written by Lauren Hunter, a public relations consultant who “(assists) church technology providers in communicating their desires to help churches do ministry better through internet-related technological advancements, whether it’s through using church management software, online newsletters, or cutting-edge social communities to spread the Gospel.”

Launched in mid-July, Lauren’s blog has touched on internet evangelism, the iPod Bible, the “Death of Print,” and technology for church bookstores.

I would encourage you to visit Lauren’s blog and “give it a whirl!”

Posted in websites on 08/15/08 at 06:44 AM
(0) CommentsPermalink

Tim Bednar’s Ashford WordPress Theme For Churches

Ashford WordPress Theme

If you look in the sidebar under the heading “We Recommend,” you’ll find a link to Turtle Interactive. Turtle Interactive is the design boutique of Tim Bednar.

What can I tell you about Tim? Tim pastored a multi-ethnic, inner city church for nearly 10 years, and so he has a good idea of what makes a church “tick,” so to speak. He’s also a brilliant designer and web developer who develops strategic social websites and applications to facilitate online community. He’s been around the web, and specifically around the portion of the web populated by churches and parachurch ministries, for a long time. That’s why we recommend him so highly.

If you’re a church or ministry in need of a new website, you now have a chance to learn from one of the best!

Tim has recently started a new project called the Ashford WordPress Theme.  This new project was born out of Tim’s recent work with WordPress on Greg Boyd’s new site (worth a look just in itself at www.gregboyd.org). In working with WordPress on this project, Tim realized that “most WordPress themes are not really created for normal people who are responsible for building and maintaining web sites. Most of the time, free WordPress themes offer killer screen shots but are a pain to use.”

The Ashford WordPress Theme is for building simple web sites. Tim’s philosophy is to build a theme which focuses on giving “in place tips on how to build and maintain the site.” He is about to release v0.1.2, and is looking for a few ministries who would be willing to test the Ashford theme and give him feedback on the project. Once this test phase is up and running, Tim will be developing additional subthemes, configurations, page templates and widgets.

To apply to be a test ministry, you can fill out the online application.

Posted in strategies for churches on 07/24/08 at 09:17 PM
(1) CommentsPermalink

Billy Graham Speaks On Technology

I was recently told about a website called TED. Here is what the site says about the organization:

TED stands for Technology, Entertainment, Design. It started out (in 1984) as a conference bringing together people from those three worlds. Since then its scope has become ever broader. The annual conference now brings together the world’s most fascinating thinkers and doers, who are challenged to give the talk of their lives (in 18 minutes).

If you look at the site, you will find speeches by Al Gore, Freeman Dyson, Jane Goodall, Jeff Bezos, Richard Branson, Bono, Bill Clinton, and many other “heavy hitters.” The person who told me about the website was pointing out (rightfully so, I imagine) that the membership of TED probably did not include many believers. So when I visited the site, I was surprised to find that the featured speaker on the front page of the site was none other than Billy Graham.

Here’s what TED has to say about his speech:

Speaking at TED in 1998, Rev. Billy Graham marvels at technology’s power to improve lives and change the world—but says the end of evil, suffering and death will come only after the world accepts Christ. A legendary talk from TED’s archives.

And here is Dr. Graham’s speech:

Posted in ideas/concepts on 07/16/08 at 06:22 PM
(0) CommentsPermalink

MinistryPool

In May of 2007, James Cooper launched a new website called MinistryPool. James’ original idea (still a good one!) was to build a repository of top quality, easy to remember, domain names for use in ministry and Church marketing projects. The twist is that when one ministry or church is finished using the domain name for its project, the domain goes back into the “pool” so that other ministries or churches can use it.

James sent me an email this morning to let me know that he has expanded the concept of MinistryPool. From James’ “relaunch post”:

ministrypool will now bring together the best of online resources and other stuff for Churches. You’ll find reviews and rating of resources in a wide range of categories that can help your Church or ministry get the best out of the web.

After a brief review, I can say that James has gathered together a great set of resources that will be helpful to any church or ministry looking to improve their digital outreach.

Posted in websites on 07/09/08 at 10:10 AM
(0) CommentsPermalink

Some Good Advice From Matt Cutts

Matt Cutts, the head of Google’s web spam team, was recently interviewed by Jefferson Graham of USA Today regarding solid search engine optimization (SEO) principles.

The article, while fairly basic, provides a good start. If churches and ministries just followed these simple principles, I believe they would see some good improvement in their search engine rankings. In the ecommerce world, I like to say that the buying cycle begins at Google (because that’s where people search for your products). The same can increasingly be said in the Christian world - the “searching for a community of believers” cycle begins at Google.

Matt Cutts’ blog is also a valuable resource.

Posted in on 06/23/08 at 10:25 AM
(0) CommentsPermalink

Upcoming Book on Internet Evangelism

Sally Stuart, a well-known authority on Christian writing (she has compiled the Christian Writers’ Market Guide for the last 23 years), recently posted a letter from Craig von Buseck (Director of Ministries at the Christian Broadcasting Network) about his upcoming book tentatively titled “NetCasters: Harnessing the Internet to Make Fishers of Men.”

Craig is looking for stories of those who have come to Christ through the internet. If you know of such a story, Craig would welcome your input .

Posted in miscellaneous on 06/06/08 at 06:39 AM
(0) CommentsPermalink

An Intriguing Use of Text Messaging

Dr. Jay Herndon is the Secretary-Treasurer for the Northern California and Nevada district of our denomination (the Assemblies of God). He is also an old, old friend from elementary school, Little League baseball, junior high, and college!

Jay recently sent an email to a mailing list for the ministers of our district and mentioned an intriguing use of text messaging the denomination is planning on using:

I’ve talked to our District Youth Director about using text response in a slightly different way: When there is an appeal for a call to ministry at Youth Convention and other youth events the kids flood the altars, and there are so many that it is impossible to get their name and address. I’m concerned that we haven’t been able to follow up with these kids. And so I have asked him if we can set up a text number, and ask the kids to text us their name and email. We are not using this to avoid the altar call, but to get the information that we need in a way they are accustomed to give it.

Interesting! What other innovative uses for text messaging are being used by the church today? Feel free to add your thoughts in the comments to this article.

Posted in ideas/concepts on 04/04/08 at 10:46 PM
(7) CommentsPermalink

Page 1 of 26 pages  1 2 3 >  Last »

-->

 

Key Articles

You may be interested in reading these articles which enumerate core principles of the strategy we advocate:

Effective Church Websites For Emerging Generations
Investigating the various ways in which a church's website can be targeted toward unbelievers in a church's local community.

A Strategy For Local Internet Outreach
How can the internet be used for evangelism and outreach while maintaining an environment of authentic Christian community?

Flawed Follow Up Or A Flawed Philosophy of Evangelism?
The ease with which we can “share the gospel” online can actually short-circuit the God-ordained process by which unbelievers are brought to faith.

Should We Include A Gospel Presentation On Our Websites?
Should conversion be our immediate goal in our internet evangelism efforts?

A Strategic Opportunity For The Church
A proposed strategy in which a church would use short video profiles of members of their congregation to entice unbelievers in their local area to consider the value of a local congregation’s ministry in their own lives.

2 John 12
Is there something incomplete about digital communication?

Quick Thoughts

Thu, November 20, 2008 at 07:06 am
Frank @mattledford no - we work with solid cactus but not in position with current economy to pay for new work, even small work. thanks though!

Sun, November 16, 2008 at 08:28 pm
Frank All "soccer'd" out after watching six games this weekend!

Sun, November 16, 2008 at 08:28 pm
Frank thanks to @DCmusicfusion for following my updates!

Sat, November 15, 2008 at 09:46 am
Frank thanks to @meteorit for following me on twitter!

Sat, November 15, 2008 at 08:56 am
Frank Great to connect with @benwiles on Twitter!

Consulting

When the Luis Palau Evangelistic Association wanted to use the internet to promote their city festivals, they turned to Strategic Digital Outreach. Read more ....

Quick Contact Info

T: 831.461.1183
F: 831.461.1184
AIM: strategicdigital
ICQ: strategicdigital
Yahoo: strategicdigital
MSN: strategicdigital@hotmail.com

We Recommend

Web Development
Designwise Studios
DirectSteps
RockBeatsPaper
SparrowStyle
Turtle Interactive

Content Management
Expression Engine

Web Hosting
DreamHost

Email Management
Constant Contact

Partners

We work with several different organizations in exploring ways in which digital means can be used to reach an increasingly digital world. Some of these organizations are more traditional clients. Some are friends. All are our partners in the gospel (1 Corinthians 3:9). Invariably, we learn as much from them as they do from us. Here is a sampling:

David & Linda Arzouni
Assemblies of God missionaries to West Africa, based in Mali (the land of Timbuktu).

Assemblies of God
The Northern California and Nevada District, based in Sacramento, California.

India Prayer Drive
A 21-day prayer drive through the nation of India.

IreneDias.com
Although the suffering they face is severe, this is not a story of despair, but of an incredible faith and even more of an incredible God who sustains His followers with lavish grace, extravagant kindness, and unrelenting love.

Luis Palau Evangelistic Association
Proclaiming the Lord's Good News to the millions of people who have yet to respond to the Gospel.

Sacred Ink
Joyfully declaring the gospel to the tattoo subculture.

Santa Cruz Bible Church
Their evangelism department focuses on marketplace ministries.

ShareFest Santa Cruz County
Churches in Santa Cruz County, California join together to become a bridge from the church to the community through work projects designed to bless the community.

TimeOut Conference
Enabling a deeper relationship with God and more effective relationships with people.

Wake Up! Santa Cruz
Presenting the claims of Christ to the business community in Santa Cruz, California.

Search

Projects

These are projects which we have initiated (either individually or as members of a team) in our efforts to use digital means to spread the gospel:

MissionEquip
MissionEquip.com was established to provide resources to missionaries and short-term missions teams traveling worldwide.

MissionEquip

ChristianCruz
ChristianCruz.com is a localized portal for believers living in Santa Cruz County, California.

ChristianCruz

Prodigal God
ProdigalGod.com, a work in progress, is designed to provide biblical instruction to the wider body of Christ through the use of video teaching segments and written articles.

ProdigalGod

Christian Screen Savers
ChristianScreenSavers.com offers a selection of high-quality, inexpensive Christian screen savers which reflect biblical themes. Proceeds from the sale of these screen savers are used to support the work of Strategic Digital Outreach.

Christian Screen Savers

Links

Blogs I Read

Adventures Of A Web Evangelist
The Appian Way
BetaChurch.org
BlogMinistry
BlogRodent
Boyink Interactive
Carpe' Digital
Christian Web Trends
Church Beauty
Church Communications Pro
Church Marketing Sucks
ChurchTechToday
Church Website & Blog Ideas
digital.leadnet.org
Digital Ministry
The Digital Sanctuary
e-vangelism.com
Effective Church Web Sites
Effective Web Ministry Notes
Equip Blog
Evotional
GodBit
Goodmanson
Gospelcon
Heal Your Church Website
If Jesus Had A Website
Leave It Behind
MicroExplosion
Outside The Box Ministry
Sacred Digital
So You Want A Church Website?
The Ultimate Issue
Web Evangelism Issues

More Blogs & Sites

The Grace Place
Life's Eye View
MetroReach
Media Ministry
Missionary-Blogs
Mobile Ministry Magazine
Conquering Nonprofit Chaos
Palms For Pastors
St. George the Dragonslayer

Stories About God

Categories

 

Recent Entries

 

Archives

 

Miscellaneous

Powered by Expression Engine

© 2004-2007,
Frank N. Johnson.
All rights reserved, except as otherwise noted.